We have accompanied the reinvention of Maison & Objet, largest design and furnishing fair, reaffirming Paris as the capital of all designs.

Strategically, we restructured the fair around two editions: January, focused on permanent and complete solutions for the house; and September, an observatory of trends and rising talents, the home of the new.
For both editions, we crafted the full narrative framework : wording, storytelling, and editorial.

We then gave shape to « Welcome Home », a 150 m² space within the fair staged as a house under construction, open and unfinished. 

Curated by Amélie Pichard, it gathers functional, everyday objects that are themselves “in becoming,” questioning our ways of inhabiting.

For us, Maison & Objet is thus a work of words, images, and spaces: seeing our ideas become experiences, seeing an identity take form, be staged, and fully come to life.