Self-reflective Interludes. An archeology of the new normal. 

To sustain the Always-on  content of Prada Beauty, the  « Normal days ». Prada  and Cowboys unveil a global dialogue. Rendez-vous that capture the shifting contours of the Prada woman’s interior world, layered with the essence of Prada’s essential products.

A self-introspective dialogue where thoughts become textures. A woman constantly framed dans reframed by the sublimation of the everyday in an ongoing quest for self-reinvention.

For 11.11, our dialogue unfolds as a personal journey through gifting—a gift to oneself. 

Embracing the spirit of Singles’ Day, self-gifting becomes an act of empowerment. Hence, gifting paper is treated as a living material, rawness exposed with intention.